However, just how much of that success was due to the original Kurtzman template that he left for his successor, and how much should be credited to the Al Feldstein system and the depth of the post-Kurtzman talent pool, can be argued without resolution. In , an interviewer proposed to Al Jaffee , "There's a group of Mad aficionados who feel that if Harvey Kurtzman had stayed at Mad , the magazine would not only have been different, but better.
Feldstein was less well regarded creatively, but kept the magazine on a regular schedule, leading to decades of success. Kurtzman and Will Elder returned to Mad for a short time in the mids as an illustrating team. The magazine's sales peak came with issue which sold 2.
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That period coincided with several other magazines' sales peaks, including TV Guide and Playboy. Mad' s circulation dropped below one million for the first time in Many of the magazine's mainstays began retiring or dying by the s. On April 1, , the magazine publicized an alleged "revamp", ostensibly designed to reach an older, more sophisticated readership. However, Salon 's David Futrelle opined that such content was very much a part of Mad ' s past:. The October issue, for example, with its war crimes fold-in and back cover "mini-poster" of "The Four Horsemen of the Metropolis" Drugs, Graft, Pollution and Slums.
With its Mad Pollution Primer. I remember this issue pretty well; it was one of the ones I picked up at a garage sale and read to death. I seem to remember asking my parents what "graft" was. One of the joys of Mad for me at the time was that it was always slightly over my head. Mad editor John Ficarra acknowledges that changes in culture have made the task of creating fresh satire more difficult, telling an interviewer, "The editorial mission statement has always been the same: Mad contributor Tom Richmond has responded to critics who say the magazine's decision to accept advertising would make late publisher William Gaines "turn over in his grave", pointing out this is impossible because Gaines was cremated.
Mad is known for the stability and longevity of its talent roster, billed as "The Usual Gang of Idiots", with several creators enjoying , and even year careers in the magazine's pages. According to the "Mad Magazine Contributor Appearances" website, more than contributors have received bylines in at least one issue of Mad , but only three dozen of those have contributed to issues or more. The list calculates appearances by issue only, not by individual articles or overall page count; e.
Over the years, the editorial staff, most notably Al Feldstein , Nick Meglin , John Ficarra , Joe Raiola and Charlie Kadau have had creative input on countless articles and shaped Mad's distinctive satiric voice. Among the irregular contributors with just a single Mad byline to their credit are Charles M. Leonardo's check is still waiting in the Mad offices for him to pick it up. In its earliest years, before amassing its own staff of regulars, the magazine frequently used outside "name" talent. Often, Mad would simply illustrate the celebrities' preexisting material while promoting their names on the cover.
When the magazine learned that Tom Koch was the writer behind the Bob and Ray radio sketches adapted by Mad , Koch was sought out by the editors and ultimately wrote more than Mad articles over the next 37 years. The magazine has occasionally run guest articles in which notables from show business or comic books have participated. More than once, the magazine has enlisted popular comic book artists such as Frank Miller or Jim Lee to design and illustrate a series of "Rejected Superheroes.
Bush is in Favor of Global Warming ". Each of the piece's 10 punchlines was illustrated by a different Pulitzer Prize —winning editorial cartoonist. In , "Weird Al" Yankovic served as the magazine's first and only guest editor, writing some material and guiding the content in issue , while upping his own career Mad byline total from two to five. In , Gaines began presenting reprints of material for Mad in black-and-white paperbacks, the first being The Mad Reader.
This practice continued into the s, with more than Mad paperbacks published. Gaines made a special effort to keep the entire line of paperbacks in print at all times, and the books were frequently reprinted in new editions with different covers. Mad also frequently repackaged its material in a long series of "Super Special" format magazines, beginning in with two concurrent annual series entitled The Worst from Mad and More Trash from Mad. Various other titles have been used through the years.
One steady form of revenue has come from foreign editions of the magazine. Mad has been published in local versions in many countries, beginning with the United Kingdom in , and Sweden in Each new market receives access to the publication's back catalog of articles and is also encouraged to produce its own localized material in the Mad vein.
However, the sensibility of the American Mad has not always translated to other cultures, and many of the foreign editions have had short lives or interrupted publications. The Swedish, Danish, Italian and Mexican Mad s were each published on three separate occasions; Norway has had four runs cancelled. Brazil also had four runs, but without significant interruptions, spanning five decades. Australia 35 years and counting United Kingdom 35 years and Sweden 34 years have produced the longest uninterrupted Mad variants.
Conflicts over content have occasionally arisen between the parent magazine and its international franchisees. When a comic strip satirizing England's royal family was reprinted in a Mad paperback, it was deemed necessary to rip out the page from 25, copies by hand before the book could be distributed in Great Britain. Bill Gaines sent "one of his typically dreadful, blistering letters" to his Dutch editors after they published a bawdy gag about a men's room urinal.
Between and February 17, , the magazine published 14 issues of Mad Kids, a spinoff publication aimed at a younger demographic. Much of the content of Mad Kids had originally appeared in the parent publication; reprinted material was chosen and edited to reflect grade schoolers' interests. But the quarterly magazine also included newly commissioned articles and cartoons, as well as puzzles, bonus inserts, a calendar, and the other activity-related content that is common to kids' magazines.
Following the success of Mad , other black-and-white magazines of topical, satiric comics began to be published. The three longest-lasting were Cracked , Sick , and Crazy Magazine. Many featured a cover mascot along the lines of Alfred E. Color comic-book competitors, primarily in the mid-to-late s, were Nuts!
Two years after EC's Panic had ceased publication in , the title was used by another publisher for a similar comic. In , Marvel Comics produced the first of 13 issues of the comic book Not Brand Echh , which parodied the company's own superhero titles as well as other publishers. From to , DC Comics published the comic Plop! Another publisher's comic was Trash [ citation needed ] featured a blurb on the debut cover reading, "We mess with Mad p.
Neuman with a stubbly beard; the fourth and last issue showed two bodybuilders holding up copies of Mud and Crocked with the frowning faces of Neuman and Cracked cover mascot Sylvester P. Over the years, Mad has branched out from print into other media. During the Gaines years, the publisher had an aversion to exploiting his fan base and expressed the fear that substandard Mad products would offend them. He was known to personally issue refunds to anyone who wrote to the magazine with a complaint.
Among the few outside Mad items available in its first 40 years were cufflinks, a T-shirt designed like a straitjacket complete with lock , and a small ceramic Alfred E. For decades, the letters page advertised an inexpensive portrait of Neuman "suitable for framing or for wrapping fish" with misleading slogans such as "Only 1 Left! After Gaines' death came an overt absorption into the Time-Warner publishing umbrella, with the result that Mad merchandise began to appear more frequently.
Items were displayed in the Warner Bros. Mad has sponsored or inspired a number of recordings. Neuman on the cover; [80] it has been reissued on CD. That same year, The Worst from Mad 2 included an original recording, "Meet the staff of Mad", on a cardboard 33 rpm record, while a single credited to Alfred E. Two additional albums of novelty songs were released by Bigtop Records in — The latter album featured a song titled "It's a Gas", which punctuated an instrumental track with belches along with a saxophone break by an uncredited King Curtis.
Demento featured this gaseous performance on his radio show in Los Angeles in the early s. Mad included some of these tracks as plastic-laminated cardboard inserts and later flexi discs with their reprinted "Mad Specials". A number of original recordings also were released in this way in the s and early s, such as Gall in the Family Fare a radio play adaptation of their previously illustrated All in the Family parody , a single entitled "Makin' Out", the octuple-grooved track "It's a Super Spectacular Day", which had eight possible endings, the spoken word Meet the staff insert, and a six-track, minute Mad Disco EP from the Special of the same title that included a disco version of "It's a Gas".
The last turntable-playable recording Mad packaged with its magazines was "A Mad Look at Graduation", in a Special.
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Rhino Records compiled a number of Mad -recorded tracks as Mad Grooves An off Broadway production, The Mad Show , was first staged in The show, which lasted for performances during its initial run, featured sketches written by Mad regulars Stan Hart and Larry Siegel interspersed with comedic songs one of which was written by an uncredited Stephen Sondheim. In September , the show will return with new writers and actors. In , Mad released a board game.
The Mad Magazine Game was an absurdist version of Monopoly in which the first player to lose all his money and go bankrupt was the winner. In it, the player who first loses all their cards is declared the winner. The game is fairly similar to Uno by Mattel.
Questions based on the magazine also appeared in the Trivial Pursuit: Following the success of the National Lampoon —backed Animal House , Mad lent its name in to a similarly risque comedy film, Up the Academy. It was such a commercial debacle and critical failure that Mad successfully arranged for all references to the magazine including a cameo by Alfred E. Neuman to be removed from future TV and video releases of the film, although those references were eventually restored on the DVD version, which was titled Mad Magazine Presents Up the Academy.
Mad also devoted two pages of its magazine to an attack on the movie, titled Throw Up the Academy. The spoof's ending collapsed into a series of interoffice memos between the writer, artist, editor and publisher, all bewailing the fact that they had been forced to satirize such a terrible film. A Mad animated television pilot using selected material from the magazine was commissioned by ABC but the network decided to not broadcast it.
Dick DeBartolo noted, "Nobody wanted to sponsor a show that made fun of products that were advertised on TV, like car manufacturers. In the mids, Hanna-Barbera developed another potential Mad animated television series which was never broadcast. However, aside from short bumpers which animated existing Spy vs.
Spy — and Don Martin — cartoons during the show's first three seasons, there was no editorial or stylistic connection between the TV show and the magazine. On January 12, , The CW aired an hour-long special celebrating the series' 20th anniversary. A large portion of the original cast returned. An eight-episode revival featuring a brand new cast premiered on July 26, Spy sequences were also seen in TV ads for Mountain Dew soda in The Brave and the Bold. The series aired short animated vignettes about current television shows, films, games and other aspects of popular culture.
Much like Mad TV's , this series also features appearances by Spy vs. Spy and Don Martin cartoons. In , the Spy vs. Spy characters were given their own computer game series , in which players could set traps for each other. Whereas the original game took place in a nondescript building, the sequels transposed the action to a desert island for Spy vs. The Island Caper and a polar setting for Spy vs. Not to be confused with the later television show, Mad TV is a television station management simulation computer game produced in by Rainbow Arts for the Mad franchise.
It was released on the PC and the Amiga.
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It is faithful to the magazine's general style of cartoon humor, but does not include any of the original characters except for a brief closeup of Alfred E. Neuman's eyes during the opening screens. Despite the title, it omitted a handful of articles due to problems clearing the rights on some book excerpts and text taken from recordings, such as Andy Griffith 's " What It Was, Was Football ". A single seven-gigabyte disc, it is missing the same deleted material from the collection.
A Mad app was released for iPad on April 1, From Wikipedia, the free encyclopedia. Mad Italicized logo used from until History of Mad and Harvey Kurtzman's editorship of Mad. This section, except for one footnote, does not cite any sources. Please help improve this section, except for one footnote, by adding citations to reliable sources.
Unsourced material may be challenged and removed. June Learn how and when to remove this template message. This section, except for two footnotes, does not cite any sources.
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Please help improve this section, except for two footnotes, by adding citations to reliable sources. October Learn how and when to remove this template message. This section does not cite any sources. Please help improve this section by adding citations to reliable sources. Australia, —present; Germany , —95, —present; Poland, —present Spain, , as Locuras , —present;. United Kingdom, —; still use the US version today Sweden, —, —; Denmark, —, —, —; Netherlands, —; —; France, , ; Finland, —, — Italy, —, , —; Norway, —, —, one-offs — ; Argentina, —; Mexico, —, —, —; — [73] Caribbean, —; Greece, —, —; Japan — two oversized anthologies were released Iceland, ; — Taiwan, ; Canada Quebec , — Past material in a "collection album" with Croc , another Quebec humor magazine ; Hungary, —; [74] Israel, —; Romania, — proof of this edition is in question Turkey, — South Africa, —; Brazil, , , —; ;.
The success of Mad inspired a rash of short-lived imitators. Retrieved July 3, Retrieved August 17, The New York Times. Retrieved February 2, Retrieved November 17, Created by Harvey Kurtzmann". Archived from the original on March 15, Retrieved December 26, On the Lighter Side". Archived from the original on May 11, Completely Mad , New York: Chapters from the Sixties, Viking Press, , pg.
Archived from the original on Today, as its first guest editor, he exacts revenge". Retrieved January 17, The Mad World of William M. Gaines , Lyle Stuart, An Analysis of an Adless Magazine". Published Work " Arthur L. Archived from the original on June 20, Retrieved May 12, Retrieved November 17, — via www. Mad magazine ads bring color, controversy".
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Retrieved November 1, Retrieved July 7, Retrieved June 14, Gaines , Lyle Stuart, , pg. Archived from the original on October 23, Retrieved January 27, Archived from the original on February 4, Archived from the original on July 18, Gaines , Secaucus, N.
Aces High Psychoanalysis M. The Usual Gang Of Idiots: History of Mad Recurring features Alfred E.
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