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Has very strong advertising and e-commerce partnerships. Acquired leading search engine technology in Remember its victory in the browser wars with Netscape. Developed its own search engine technology only recently, officially launched in Feb. May link web search into its next version of Windows. Teoma Looksmart —Has its own directory service. Algorithmic details of commercial search engines kept as trade secrets.

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First step is retrieval of potential results from the index. Second step is the ranking of the results based on their relevance to the query.

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Pearson - An Introduction to Search Engines and Web Navigation - Mark Levene

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AN INTRODUCTION TO SEARCH ENGINES AND WEB NAVIGATION

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