You get the glory. Encapsulate your mission into a tightly-trimmed document that serves as a clarion call to your tribe. Set the tone; set the stage. Be the one who leads the charge , and your people will gladly follow. It set the stage for a new paradigm and made Chris a household name in our universe. No matter your goal as a blogger, authority will help you achieve it faster. It will help you stand out and attract a passionate audience that supports your goals and dreams. Authority will help you connect with the movers and shakers of your world.
It can even help you build a full-time living from your blog. With the simple authority hacks above, genuine authority is closer than you ever imagined. You can transform yourself from an unknown blogger to a sought-after expert, with all of the benefits that come with that authority status. The question is … when will you step forward?
Scott Kawntent Mar 20, Jason Gracia Mar 20, But when you can separate yourself from the rabble and clearly demonstrate that you are a credible authority with the ability to deliver, everything changes. You go from seeker to sought and the uphill battle becomes a fight you can win. With authority comes the know-like-trust factor. Thanks again for taking the time to read the post and for your great comment.
I truly appreciate both. Dave Mar 24, Anyone reading it, as me, would certainly be inspired to be an authority in their field. Jason Gracia Mar 24, Thank you so much.
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Sonia Thompson Mar 20, You just need to be it. By doing things that authorities do. So many of us are waiting for a wand to appear in the skies and, lowering slowly, tap us on the shoulder, anointing us as credible authorities. If you can help your readers get from Point A to Point B, you are an authority on your topic. I hereby give you permission to do the things you want to do and be the blogger you know you can be.
Now get to it! Thank you for reading, Sonia, and for taking the time to share your thoughts. Kevin Carlton Mar 20, And what I like about being an online authority is this — you can walk down your own street with ripped jeans and cabbage stuck between your teeth and nobody has a clue about the influence you really have. As I outline in 2, the power of association is undeniable.
Table of Contents
From mentioning other experts in your posts and interviewing or profiling them to hosting trainings together or gathering endorsements, borrowing celebrity is one of the most effective ways to stand out as a credible voice for your market. Ripped jeans and cabbage? Rob McNelis Mar 20, I definitely think its more of a mentality that will ultimately gain you the credibility.
Thanks for the post. BBT rules as usual. Appearance, Body Language, Communication. You must look the part of an expert, presenting yourself in a professional manner according to the norms of your industry e. Posture, gestures, and the like are just as important. People have an innate sense regarding congruency of message and movement. If your words speak authority but your body conveys confusion and uncertainty, your silent movements will shout down anything you say.
Finally I teach my clients about the important of communicating like an authority. It takes just a second or two of audio to know whether someone is a true expert on their topic.
They speak with humble confidence, secure in the power and effectiveness of their advice. Thanks for joining in the conversation and bringing this important topic to the surface, Rob. Jeannette Paladino Mar 20, Jason — Thanks for reminding me what it takes to become a trusted authority. As you said, you take positions on controversial topics. You take on assignments for professional organizations and work your way into power positions.
People the world over are looking for certainty. With so many unknowns…in our lives, in our businesses, in our world…we crave something solid, something dependable. After years helping bloggers and other experts grow the brands and businesses, I understand the hesitation around assuming authority. It invites judgement and criticism Who are YOU to claim to be an expert?! But the great game of blogging and business requires courage.
It requires that we feel the fear and charge forward anyway. But as you already know, so, so worth it. John Yeoman Mar 20, I agree totally with these points, especially the need to take a stance: Some folk will hate you when you do. I ran a blog post last month that suggested literary agents were — as a business — institutionally incompetent and unprofessional. Not just my opinion, but based on recorded evidence of their slow response or zero response times to new submissions. Some people howled — how can you dare to upset agents? As Mark Twain might have said: You are the embodiment of that strategy, standing up for what you believe in, breaking the myths of the industry, and weathering the backlash like a pro.
Charlie Seymour Jr Mar 20, But so many people miss the boat on that one: Video is best, but audio will do in a pinch. Record it, post it, use it over and over again. Send people to it. Cut it up into smaller pieces and make it a series. Excellent addition to the piece. Audio is good, but as you said, nothing beats the power of video. It is the closest we can come to standing before our audience and speaking directly to them.
I also love your tip about cutting up the video for future use. As Gary Vaynerchuk made clear in his latest book, different platforms require different type of content. By cutting a video into smaller pieces, screen shots, gifs, etc. Thank you for reading, but, more important, thank you for adding such an important element to the conversation. John Mar 20, To many, more is always better. More explosions, more food, more information. As enlightened readers you follow Jon for a reason , you know the truth: Less, more often than not, is far more. And they want those results without having to dig through mountains of rubbish to find the gems beneath.
As a true expert, your job is to filter the millions of bits of information online and deliver only the best to your people…the most powerful, most important, most effective. Doing so helps them achieve the desired result while saving time, our greatest resource in life. This is a long-winded way of saying, yes. John Mar 21, Thanks for the thorough follow-up Jason! I once watched a special on the wholesale store CostCo. Jason Gracia Mar 21, George Mar 20, As a new blogger this makes me look at things completely different.
The ability to deliver. We must value our audience at every turn; they are the foundation of our businesses and the fuel of our futures. Without them, we have nothing. In return for their time and attention, we must do everything in our power to help them move from where they are to where they want to be. You can fake the calm and the confidence, ignoring the butterflies your stomach, but you can never fake the value. CJJohnson Mar 20, Your list rocked with ideas, resources, and strategies, that I had never thought of or truly considered that I could pull off.
Will def- put several of your suggestions into motion. There are so many people fighting for the attention of the same eyes and ears. We have no choice to stand out as a true authority if we want to get attention and grow. I want to hear about your results with the above strategies, so be sure to reach out and share your story! Otseakemhe Pascal Sunday Mar 20, I just open my blog site six days ago, and with this great article jason just given out really impress me alot.
Congratulations on launching your blog! That is a major step, one that the majority of people never take. They hold their ideas tightly in mind, but never actually do anything with them. As a new blogger, these ideas will definitely help. In particular 2, 5, 7, and 13 would be a great place to start.
Congratulations once again and please reach out if you need help with anything. Martin Edwards Mar 20, Hi Jason, this is one of those posts that really grabs you and pushes you forward. It would have been easy to satisfy yourself with making the point with the 13 tactics described and an exhortation to give it a try. I am sure some would have taken your word for it!
As a list of tactics alone it is worthy of bookmarking, as a how to guide it is worthy of following in detail! It is a fine demonstration of how well put together and researched information can establish you as an expert! Thank you so much for your kind words. Now that you have the list of instructions, I want you to follow them.
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Not all at once, of course, but at least a handful and soon, very soon. My advice is useless until readers like you give it life. Kelly Peterson Mar 20, Despite many clinical evidence available and many proven success model. I appreciate your sharing! The ones remaining will be your true audience, the people who want and need what you have to give. What a gift that is.
The more we market to the wrong people, the less time we have to reach our ideal audience. By taking a strong stance in your market, the filter is in place. Lucy Chen Mar 20, These are great advice. Many of the largest brands online have named their tribe. It draws them together, gives them a unique identity, and makes them feel special. Powerful stuff, without a doubt. The name…you are correct. It can be tricky. Some come naturally from the words of the brand or business while others are chosen by the tribe itself. You may be surprised at what they come up with! Adam Mar 20, Excellent write up, Jason!
I knew Derek Halpern did a website critique for Laura Roeder, but not the others. Just a brilliant move on his part. I really enjoyed it and plan to start implementing some of these tips asap. Thank you so much for your time and compliments. It really was a pleasure putting this list together for Jon and the team. Halpern worked wonders for his brand with his live demos, Patel and Peep do an excellent job with sources, and you need to start using these tips asap!
Pooja Mar 20, I had a question: Do you think coming up with list posts by non-authorities is not that great a strategy because a lot of people are already reading that on A-list sites?
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Just curious, because I see them everywhere. They offer a host of psychological benefits, from giving us the security and comfort of a solid, step-by-step plan to breaking potentially confusing information into bite-sized bits. In other words, I think doing your own list post is a great idea. And guess what…you now have a list above! Offer unique content, personal stories, and firsthand experiences. Include other experts, cite studies and breaking research, and shatter commonly-held myths. But with a bit of creativity and dedication to delivering massive value, your lists will quickly rise to the top of the heap.
Geri Richmond Mar 20, Talk about an epic post. I was surprised when I read the part about restricting access to your peeps. You are right, however,when it comes to not enough time in the day. I like the strategy steps to take below each tip. Thanks for a great post. The psychology of being unavailable cannot be denied; we want what we cannot have. The result will be the same—increased authority—but the trigger will be far from indiscriminate waving off of those in need.
It will be your dedication to the people whose needs you can serve best. Happy to hear you like the strategies. I wanted to make each tip as easy as possible to understand and put to use…so I fully expect to see you putting these ideas to use!
I can not believe how informative, and erudite the comments as well as the article are. There is so much valuable information expressed here, that I am gladly tweeting this post…. Thank you so much! Jawad Khan Mar 21, Then when I turned 16, my parents got divorced. As the only child, my mom needed help financially. So, I had to put school aside and put her well-being first. I learned to support my mom by practicing the basic principles of life and business. I failed at 13 businesses before having my first success.
Over the years of building my businesses and making millions of dollars, I found myself in a unique position today. Because I am fluent in Mandarin, Cantonese and English, I can do business with entrepreneurs from all over the world as well as with the affluent Chinese. The Dan Lok brand is a global movement with one mission: To empower 1,, entrepreneurs to become successful in life and in business. Dan is one of the extremely rare keynote speakers and business consultants that actually owns a portfolio of highly profitable business ventures. Dan Lok is a founder or partner in more than fifteen companies in various industries, ranging from luxury goods, digital marketing, education, and e-commerce.
Feeling proud of your accomplishments is fine but don't endlessly discuss it. Why are you looking to leave your current job? The interviewer wants to know that you have clearly thought through your decision to leave your current job, and that you know what you want out of your next role. Never use this question as an excuse to complain about your current or previous employer, as it will make you sound unprofessional! Tell me about a time when you messed up at work. How did you fix your mistake? Everyone makes mistakes, but not everyone has the ability to quickly solve them on their own.
This question is not a trap. It's the employer's way of learning if you are able to fix your mistakes. Honestly talk about a mistake you made, but focus mainly on how you solved the problem. What is your five-year plan? Describe how an apple tastes to someone who can't taste. What religious holidays do you practice? Do you have any questions? I realised my mistake and immediately told my boss about the situation. I knew the business was going to take a hit financially, so I offered to work longer hours until I had worked off the debt from my mistake.
This answers the interviewer's question but focuses more on the positive parts of the mistake. When interviewers ask this question, they want to know if you will last at the company. Picture where your career is going. Maybe the job you're applying for is only a stepping stone to a bigger and better career. Letting your potential employer know their business is nothing more than a pit stop on your career road trip could cost you the job. Instead of letting an employer know you don't plan to stay with the company long-term, think about what you hope to get out of the position.
Talk generally about how you hope the position will prepare you for your next career move. Mention your desire for career growth within the company. Only apply for jobs if you honestly see yourself working there for the foreseeable future. Otherwise, it's not fair to you, the company, or the person who would actually be the best fit for the position. What is one of your flaws?
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This question is very often treated as a joke or a way to turn a negative into a positive I'm too perfect. I like to hire someone who is upfront, honest and comfortable in their own skin. Everyone has flaws, I wasn't born yesterday. Maybe you hate getting out of bed. Maybe you speak too quietly. You let papers pile up on the printer.
There isn't a right or wrong answer to this question. This question reveals your ability to think critically. Take a moment to think about how you will respond. One way to answer the question is: While a person may not be able to taste, they can probably feel the juice as they bite into the apple. When I think about apples, I imagine the fresh, juicy sensation that comes with taking my first bite. Even if your answer isn't the same as the rest of candidates interviewing, it shows your ability to think on your toes. Your interviewer will appreciate whatever answer you give as long as you provide a reason for why you chose the description you used.