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From the world's fastest electric car in Croatia, to super laser technology in Hungary, and protecting against antibiotics resistance in Denmark. One episode from every country in the European Union. Welcome to Player FM What if radio played only the shows you care about, when you want?

Take it with you. Guides you to smart, interesting podcasts based on category, channel, or even specific topics. Looking for a high-quality podcasts app on Android? Player FM might just be it. What sets the app apart from other podcasting applications is its emphasis on discovery. Brilliantly useful, fantastically intuitive, beautiful UI. Developers constantly update and improve. Easy and intuitive to use. Majorette became the main French manufacturer of Matchbox -sized miniature vehicles scale variously pegged to 3 inches long. The company soon became the largest French toy car manufacturer.

Japanese Nissan and Toyota are also represented Ragan , p. At the end of , Majorette purchased revered diecast producer Solido Militaires Solido website. About this same time the Portuguese company Novacar was also purchased and Majorette production commenced in Portugal. Besides their important domestic presence, Majorette relies heavily on commercial sales to foreign markets.

In , Majorette USA was established in Miami , Florida , but that extension was relatively short-lived as Majorettes were not heavily retailed in the U. Majorette was purchased by Smoby in This venture was abandoned in when Majorette found itself insolvent again, and through a tribunal at the commercial court of Paris, a sale was granted to Simba-Dickie, who bought Smoby.

Majorette and Solido today remain a part of the Simba-Dickie group, which is more commonly called Dickie Toys. Over the years, Majorette has adapted to increasing competition, with mixed results.

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The first line was the series of roughly 3 inch long vehicles Johnson , Then the series of the same size replaced it around and was very successful as Majorette penetrated many world markets. Some were cast in a rather bulky and thick style when compared with Matchbox, Siku, or Tomica. The popular series combinations of cars with trailers and boats as well as semi-articulated trucks dated from the mids Ragan , p.

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One clever example was the handsome Volkswagen beetle towing kayaks on a trailer, the Renault Michelin canvas topped tractor trailer in blue and yellow from the s, or the Chevy pickup truck hauling a luxurious yacht Ragan , p. Buses like the 'Londonlink' were also produced in the series in the mids. These were promotionals advertising the new bus service, but though the labeling was true-to-life, the toy Majorettes decorated bore little resemblance to the real Londonlink buses Rixon , p.

Packaging for Majorette models has always had a red or orange motif. For example, s series cars and trucks sported a nostalgic looking somewhat art-deco-style blister card package with yellow at the bottom which changed upwards to orange, red and then purple. In the center of the package a downward pointing arrow design went rather spectrally from light green at the top to dark green and blue. Package backs featured fifteen illustrations not photos of other vehicles in the series with their accompanying numbers. Each package was the same for each model, with little gold stickers on the plastic blisters labeling the number and type of vehicle in French.

Into the eighties, series blister packs were a simple, even austere, red and white with the Majorette logo in gold. For a time, there were no illustrations. Soon illustrations appeared, and the cards appeared with either red or blue backgrounds. About the same time, especially for the U. Into the s, vehicles normally appeared in bright red blister cards with more graphics and illustrations with a yellow band around the Majorette name.. Similar to Matchbox, Budgie or Siku, the standard series of cars was about 1: Other manufacturers, like Tri-ang's Spot On maintained precise scale across all vehicles, which often was a problem when considering uniform packaging techniques.

Scale varied whether a Majorette vehicle was a small mini car like the cutely-done Renault Twingo or the Volvo Yoplait truck - all being anchored to the 2. During the s, many larger cars, trucks, farm and construction vehicles were introduced in the 4 to 6 inch size. These varied from the Lincoln limousine to farm tractors and trailers and cement mixers. All were packaged in the same eye-catching red packaging. Among these were the series of semi-tractor trucks. One line of cars was known as the Sonic Flashers. These were standard sized Majorettes that, when pushed down on, produced a siren blare with flashing lights.

These came in military , police , fire , and ambulance versions. These vehicles had durable electronics - with batteries sometimes lasting an entire decade before losing power. Today Majorette "Light and Sound" vehicles fill this gap - though they are larger, with pull-back windup motors. Another line based on the series were the Road Eaters.

Other food products were also advertised and food coupons were offered with the vehicles.

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These cars were usually offered in two packs. Another popular line were the 'Circus' vehicles and Coca-Cola brand cars. Majorette was always oriented to play value with sets, tracks, and accessories Richardson , pp. During the s and s Majorette made play sets called Majo-kits.

Majo-kits came with plastic pavement pieces that locked together to form the streets of a town. Pieces were straight, inner corner, outer corner and others that could be used as parking spaces. Each piece had at least one hole on it where objects such as traffic signs , street lights , parking meters , rubbish bins, flowers telephone booths and even buildings could be inserted.

Some sets would include one or more Majorette vehicles and others included figurines for added play value. The varied piece sized were not to scale with one another. Although mainly a die-cast car and truck producer, Majorette has had a plane and helicopter line to compete with Matchbox Skybusters.

The Majorette airplane and helicopters line was expanded in to include such airlines as Air Mauritius and TUIFly , along with eleven others and five fictitious ones Majorette website Though realism and detail were not always as good as Matchbox or Tomica, by the early s Majorette established a reputation of making quality, heavy vehicles, incorporating features like opening doors and hoods, translucent plastic parts, and sprung suspension systems.

For example, mids Majorettes were superior models to French Norev Minijet cars, as demonstrated by the Citroen CX models from both firms - the paint finish on the Majorette is more consistent, and less thickly applied compared to the Norev. Doors on Majorettes are sprung as is the suspension. Number plates and detailed plastic parts set the older Majorettes apart. More plastic parts are now featured on the Norev cars and metal bases are common on their new castings, in contrast to Majorette which has now moved downmarket with plastic bases, and less expensive tampo printing for headlamps instead of clear plastic pieces.

For comparison, Norev wheels are now detailed replicas of the real thing compared to Majorette's more generic offerings. Into the s, a marketing strategy emphasize the toy appeal of the cars, including brighter paints, large tampos and slightly exaggerated bodies.