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  1. Editorial Reviews.
  2. The Value of Arts for Business by Giovanni Schiuma.
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Ars, gratia artis - art for the sake of art. The arts are a basic and central medium of human communication and understanding.

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Recent research points to a direct correlation between arts-based learning and enhanced student achievement. The arts stimulate learning and improve overall academic performance. There is a powerful relationship between knowledge of the arts and success in scientific endeavors.

The arts teach important skills that prepare the whole person for college and later life. Arts education is increasingly valued as useful training for a business career. American culture incorporates the heritage of many people and thereby provides a unique context for multicultural understanding.

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The arts provide new opportunities for economically disadvantaged individuals. A nation's cultural life is closely related to its freedom. The arts have an unparalleled ability to cross the national boundaries imposed by language and contrasting cultures.

Now there is more diversity in these connections where there is not only money business exchanging for a positive image that comes from the arts. And about the realisation that the arts can do what is hard for business regulated by plans and numbers, namely being authentic, breaking boundaries, improvising.

Why the arts really mean business

Is there a danger in instrumentalising art this way? Of course, but it is up to professional artists to withstand that pressure.


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    The Value of Connecting Arts and Business - Values of Culture & Creativity

    Let us move beyond just sponsorship relations and award shows. There are many more connections possible between arts and business. Read more Read less. Review 'The Value of Arts for Business is a must-read for scholars of management as well as for the business leaders who seek to enhance their management skills to meet the challenges of the twenty-first century business landscape.

    Cambridge University Press; 1 edition June 30, Language: Related Video Shorts 0 Upload your video. Try the Kindle edition and experience these great reading features: Share your thoughts with other customers. Write a customer review.

    The Value of Connecting Arts and Business

    There was a problem filtering reviews right now. Please try again later. Kindle Edition Verified Purchase. A very clear approach on "whay" is important the arts in business, but not clear on "how" to do it One person found this helpful. Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers.

    How to Turn your ART into a BUSINESS - (Feat. Gary Vee)

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